Nicolas GhrayebCOMMERCIAL & MARKETING LEADERSHIP

A CLEAR VISION. A COMMERCIAL MINDSET.

Nicolas Ghrayeb Commercial vision.
Brand distinction.
Lasting growth.

I help Gulf property, luxury and hospitality brands turn a new launch or a fresh raise into qualified demand — as a full-time CMO/CCO or fractional CMO, with 20+ years at Jumeirah, Dubai Holding (Tatweer), Alef and NABNI.

CMO / CCO · Full-time or Fractional

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Based in Dubai. Connected across the GCC.
Nicolas Ghrayeb in a navy blazer and open-collar shirt, in a refined contemporary executive portrait
NICOLAS GHRAYEBCOMMERCIAL & MARKETING LEADERSHIP
Available for full-time CMO/CCO roles and fractional CMO projects1–2 days a week · 4–6 week launch & positioning sprints

COMMERCIAL IMPACT

Results

AED 3.5B

Annual sales generated by the marketing I led at Alef Group.

AED 20M+

Yearly marketing budget managed across digital, outdoor, PR and international roadshows.

20+ years

Leading marketing for GCC developers, luxury hospitality and agencies.

12 business entities

Brought under one brand system at Tatweer (Dubai Holding).

“Stay Different”

Co-authored Jumeirah’s global brand platform, plus the New York launch of Essex House on Central Park.

20+

Years of leadershipStrategy through execution

12

Business entities at TatweerOne unified brand vision

GCC

Deep regional perspectiveWith a global luxury pedigree

A CAREER SHAPED BY
AMBITIOUS ORGANIZATIONS

NABNIDEVELOPMENTSalefGROUPtatweerDUBAI HOLDINGJUMEIRAHGROUP
01 / ABOUT NICOLAS GHRAYEB

Big-picture thinking.
Hands-on leadership.

A commercial perspective.
A brand-builder’s instinct.

Good marketing doesn’t stop at a compelling story. It connects that story to a clear commercial outcome.

For more than two decades, I’ve worked at the intersection of brand, business and growth—leading marketing and corporate communications for real estate developers, luxury hospitality groups and agency businesses across the GCC.

My experience spans the scale of Tatweer and the global luxury positioning of Jumeirah Group, through to master-planned communities at Alef Group and commercialization at NABNI Developments. I bring strategic clarity and the operational focus to carry a vision from positioning to launch, and from lead to customer.

I work with Gulf property, luxury and hospitality brands in full-time CMO/CCO roles and fractional CMO engagements—1–2 days a week, or focused 4–6 week launch and positioning sprints.

Dubai, UAEArabic & EnglishAvailable for full-time CMO/CCO roles and fractional CMO projects
More about me on LinkedIn
THE EXECUTIVE PERSPECTIVE

Current thinking.
Commercial judgment.

Perspectives on GCC luxury real estate, AI and MarTech, brand architecture and the decisions shaping commercial performance.

Explore Insights
02 / WHERE I MAKE A DIFFERENCE

Strategy with substance.
Execution with intent.

Full-lifecycle marketing leadership.
From the first idea to the next growth opportunity.

01

Real estate go-to-market

Launch strategy for master-planned communities, luxury off-plan residences, branded residences and mixed-use destinations.

02

Brand strategy & reputation

Distinctive positioning, master-brand narratives, international PR and corporate communications that build long-term equity.

03

Performance & digital growth

Full-funnel acquisition, CRM lead scoring and pipeline nurturing, with a sharp focus on customer and lead acquisition costs.

04

Broker & sales enablement

Institutional broker relationships, investor roadshows and sales-gallery experiences that connect marketing to sales.

05

Commercial & budget governance

Multi-million-dirham budget stewardship, agency procurement, cross-functional leadership and ROI-focused decisions.

06

GCC market perspective

Regional understanding of buyer demographics, investment trends and market dynamics across Dubai, Oman and the wider GCC.

03 / SKILLS & CREDENTIALS

Experience-led skills.
A forward-looking mindset.

Commercial judgment, digital capability and continuous development—working together.

Strategy & commercial leadership

  • Brand architecture
  • Product positioning
  • Go-to-market strategy
  • Budget & ROI governance
  • Agency procurement
  • Cross-functional leadership

Digital, data & customer acquisition

  • Full-funnel acquisition
  • CRM workflows
  • Lead scoring & nurturing
  • Programmatic campaigns
  • CAC & CPL optimization
  • AI-enabled commercial operations

Communications & market activation

  • Corporate communications
  • International PR
  • Media relations
  • Executive positioning
  • Broker enablement
  • Investor roadshows

CERTIFICATIONS & COMPLETED LEARNING

Digital fluency. Brand depth. Commercial rigor.

View my LinkedIn profile

  • Digital Marketing

    Google Digital Garage

    Issued

  • CMO Foundations: Measuring Marketing Effectiveness (ROI)

    LinkedIn

    Issued

  • Crisis Communication

    LinkedIn

    Issued

  • Brand and Marketing Integration

    LinkedIn

    Issued

  • Create A Brand Strategy

    LinkedIn

    Issued

  • Advanced Branding

    LinkedIn

    Issued

  • Digital Strategy

    LinkedIn

    Issued

  • Digital Transformation

    LinkedIn

    Issued

  • Online Marketing Foundations

    LinkedIn

    Issued

  • B2B Marketing on LinkedIn

    LinkedIn

    Issued
04 / THE JOURNEY SO FAR

A track record of
building what’s next.

The full story, in my resume
2025 — 2026

NABNI Developments

Chief Marketing Officer (Marketing & Commercial)

Dubai, UAE

Led commercialization, product positioning and brand marketing for luxury residential developments in Dubai.

  • Built launch architectures spanning creative narrative, architectural visualization, experiential sales pavilions and investor events.
  • Integrated CRM workflows and high-intent digital funnels to broaden GCC and international investor reach.
  • Developed institutional broker networks to support pre-sales and inventory absorption.
2023 — 2025

Alef Group

Director of Marketing & Corporate Communications

UAE

Led destination positioning, brand strategy and external communications for a private master-developer, including Al Mamsha and Hayyan.

  • Managed multi-million-dirham annual marketing budgets across digital, outdoor, PR, international roadshows and investor activations.
  • Overhauled digital acquisition and broker relations to improve qualified lead volume and conversion efficiency.
  • Served as chief corporate spokesperson and directed creative, media and PR agencies.
2019 — 2023

Around The Clock Communications

Director of Brand & Marketing

Dubai, UAE

Directed brand and marketing communications mandates for institutional real estate entities, government bodies and corporate accounts across the GCC.

  • Developed market-entry playbooks and launch campaigns for residential and mixed-use projects.
  • Advised leadership on positioning, naming and launch sequencing.
  • Managed multidisciplinary creative, digital and media production teams.
2011 — 2019

Klipp Media

Founder & Managing Director

Dubai, UAE

Founded and operated a boutique marketing communications and digital consultancy.

  • Advised real estate developers, hospitality brands and corporate clients on positioning, go-to-market strategy and customer acquisition.
  • Directed conceptual campaigns, brand architecture and multi-channel marketing across UAE and regional markets.
2006 — 2010

Tatweer · Dubai Holding

Director of Marketing & Communications

Dubai, UAE

Led marketing and corporate communications across 12 business entities and large-scale development verticals.

  • Directed brand activations, investor roadshows and government delegations showcasing Dubai’s master plans.
  • Established unified brand identity systems and multi-agency governance across real estate, leisure, healthcare and tourism.
  • Managed multi-million-dollar marketing allocations, global PR and strategic media partnerships.
2003 — 2006

Jumeirah Group

Director of Marketing & Communications

Dubai & New York

Helped shape Jumeirah’s international luxury reputation across its flagship hospitality portfolio.

  • Co-authored and rolled out the iconic global brand platform, “Stay Different.”
  • Joined the core New York pre-opening task force for the acquisition, brand integration and launch of Jumeirah Essex House on Central Park.
  • Developed international brand standards, campaigns and luxury guest touchpoints, including at Burj Al Arab.
05 / SELECTED CONTRIBUTIONS

From brand ambition
to business reality.

GLOBAL LUXURY POSITIONING

A brand built to
“Stay Different.”

Co-authored and rolled out Jumeirah’s global brand platform, alongside international brand standards and the New York launch of Essex House.

JUMEIRAH GROUP

MASTER-DEVELOPER LEADERSHIP

Many destinations.
One coherent vision.

Unified brand systems across Tatweer’s 12 business entities, and later led destination positioning for Alef’s Al Mamsha and Hayyan communities.

TATWEER & ALEF GROUP

FULL-LIFECYCLE COMMERCIALIZATION

From the first narrative
to the sales pipeline.

Connected product positioning, experiential launches, CRM-driven acquisition and institutional broker networks for luxury real estate at NABNI.

NABNI DEVELOPMENTS
06 / YOUR NEXT CHAPTER

Senior expertise.
The right engagement.

Whether you need full-time CMO/CCO leadership or a fractional engagement, let’s discuss your next launch or growth chapter.

01 /

Clarify the strategy

Sharpen positioning, assess the marketing function and align a practical growth roadmap with your commercial priorities.

Brand & marketing direction
02 /

Lead the launch

Bring a new development, destination or brand to market with a connected launch plan—from narrative to buyer experience.

Go-to-market leadership
03 /

Build the engine

Connect teams, agencies, digital acquisition and CRM to create a focused, accountable marketing operation.

Team & performance oversight

THE COMPLETE EXECUTIVE PROFILE

A closer look at my experience.

Career history, core competencies and credentials in one place.

Download resume PDF · 4 pages
07 / LET’S START A CONVERSATION

What’s your
next ambition?

Tell me where you want to go.
Let’s explore how I can help you get there.

Available for full-time CMO/CCO roles and fractional CMO projects
Connect on LinkedIn

Dubai, United Arab Emirates
Open to engagements across the GCC.

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